01
OF TEN
Be suspicious of the biggest valuation.
Here's something most agents won't tell you: valuations are how agents compete for your business. The easiest way to win an instruction is to name the biggest number — and worry about reality later.
An overpriced home sits. Buyers scroll past it, viewings dry up, and after a couple of months you reduce the price — publicly. Now every buyer can see the reduction, and they negotiate harder because of it. Homes that start too high routinely end up selling for less than they would have at an honest asking price.
The first two weeks on the market are when interest peaks. Price it right on day one and you meet the market at full strength.
DO THIS
When an agent gives you a figure, ask one question: “What evidence supports that?” A serious answer includes recent sold prices (not asking prices) for comparable local homes. If the answer is vague, the number is a pitch, not a price.
